Google Partnered With Levis and the End Result is "Jacquard Smart Jacket" Worth $350

The "touch Controls" woven to perfection by Google and styled in hands of iconic California clothing maker Levis®, this unique pair together brings  - "Jacquard"  - Your first "Smart Commuter^TM Trucker Jacket".  

This wearable technology initiative has a sleeve cuff made of  touch sensitive fabric that can synchronize wirelessly with your smart phone. Thus enabling a plethora of command features using just L/R swipes or taps. This garment allows cyclist to enjoy their ride on bike without breaks to answer calls, change songs, use smart phone GPS functions.

Inside the cuffs of the jacket are arm gesture-sensing threads. These can be wirelessly connected to your phone. With help of Jacquard app it operate via tiny electronics embedded fabric inside sleeve. The application is compatible with Android 6.0.1 or newer, and iOS 10 and newer versions. After downloading the application, it becomes extremely simple to assign the gestures to adjust what swipe up / down and double tap interpret to on your phone.

Words by Google engineer Ivan Poupyrev -

As mentioned on the Google's blog post by lead technology engineer Ivan "it's a jacket. Like any regular denim jacket, you can wash it (just remove the snap tag), it's durable, designed to be comfortable for cycling and it'll keep you warm on and off the bike." This means that the Jacquard - is not just a tech accessory but a fully functional piece of clothing aimed at bicyclists.

The project Jacquard was announced more than two years ago, in Google's annual developers conference in San Francisco. Where the technology giant brought spot light on Levis® Strauss as its first partner in the venture.  Project Jacquard got shape small Google team called Advanced Technology and Projects (ATAP) and it got its name following a Frenchman who invented a type of loom.

Sales begin Today itself on 27 September.

The Jacket is priced at $350 - and is available  in USA select stores. You can order it online after 2nd October from Levis®.  Now, interesting part will be the customers reviews especially the cyclist, whether the Google-Levis® duo have been able to simply their commutes as expected. For more technology updates, and digitalmarketing services sign up for our news letter. 

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Tez - New Payment App to be launched by Google in India

Upcoming Monday, 18 September is anticipated for the launch of new Payment Application ‘Tez’ by Google. After, Whatsapp, Uber, and Truecaller now it’s Google jumping into rapidly growing digital payment market in India, by offering its own payment solution exactly when India’s digital currency system is burgeoning. The Caesar Sengupta, vice-president, Next Billion Users, Google will launch “TEZ” at a press conference in New Delhi. As reported by GSMA and Boston Consulting Group, that Indian digital payment market is expected to touch $500 Billion by 2020.

What are the Comments of Tech Giant on the “Tez” launch?

"Tez" (meaning fast in Hindi) is more like Android Pay and when asked about the reports on launch of new payment application Google India replied: “Because fast is better than slow. See you on Monday (18 September).” 

What is Tez is All About?

Tez will offer a unique yet comprehensive set of payment options to counter the existing payment products for instance Google Wallet or Android Pay. It will be a multi-layered application, going by the reports of The Ken. It will feature a Unified Payment Interface (UPI) that will integrate other consumer payment services, including Paytm and MobiKwik into single window mobile payment system backed by National Payment Corporation of India (NPCI).   

Not just limited to Mobile, according to the Ken Report, ‘Tez’’ will be available both on the play store as an Application, and for desktop, as a Chrome widget. In latest android mobile it will come pre-installed on the operating system.  

What is UPI based Payment option?

UPI payment gateway is launched by NPCI and regulated by Reserve bank of India. This system leverage instant fund transfer between bank accounts on the mobile platform itself. Other big players are too in news to soon launch or already launched their UPI based payment application. Facebook owned Whatsapp is also in news for launching a similar payment application. Moreover, other chat option, WeChat and Hike Messenger already geared up with UPI based payment services. 

Putting it all together –

Surely, it is big deal as Google has spent significant resources developing its services in India. It is also first time that the tech giant has made a big push to launch a payment option on such a huge scale, outside of United States. For more updates on Google services and latest digital marketing services  news stay tuned. 

Read also about : Google Killing off the Google Drive by Launching ‘Drive File Stream’ for PC & MAC

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Google Killing off the Google Drive by Launching ‘Drive File Stream’ for PC & MAC

Here is another huge announcement by technology Giant for the G Suite users. The company has launched new desktop application “Drive File Stream” that will serve as a replacement for the Google Drive desktop app. Our previous back-up option will be shut down eventually by next year. So all the drive users have good-enough time to plan this switch.

This announcement was made earlier also by Google, about its plans on transition of the application. In the month of July, Google said it would amalgamate its desktop file sync applications for Google Photos and Google Drive into a solo new application called “Backup and Sync”. This will be a part of G suite to end support for the older apps for Mac and PC.

Read Also : Google Joined Hands with NAMI to Help Fight Depression with PHQ-9 Questionnaire

This is a huge enterprise solution offered by the Google, which opened an Early Adopter Program for Drive File Stream at the same time. This will give an enormous enterprise as well as administrative control to the drive users. Therefore, it can be said that it has two applications now, one is consumer centric and other is the enterprise version.

Soon you will see the settings for the “Drive File Stream” will appear in your admin console. This update will be alike for every G Suite user as updated by the Google.  

How Drive File Stream works?

The Drive File Stream saves your disk space and network bandwidth as you store files directly from the cloud storage to your PC. This gives a huge liberty in freeing up your disk space and the network bandwidth. As we know that, since drive files have great synchronisation option, any changes made by any of the collaborator can be automatically saved and updated everywhere. This always gives you the leverage of latest version.

However, with this latest update at this moment, you can make Drive files available for offline retrieval too. This means the cached files will synchronise back to the cloud when you're online. This gives you a latest copy available on all your devices.

Other Benefits Included: 

• To configure and distribute the solution for their domain
• Better sync whether you are online or offline
• You can disable Google Update if you prefer manual updates and settings.

While the Drive File Stream will not go into effect until September 26th, 2017 when the new software becomes accessible to one and all. The older version of software will no longer be supported beginning on December 11th, 2017.  It will be completely shut down by March 12th, 2018 as per the Google declaration. 

For more updates on digital marketing services and to avail, our Google promotion services stay tuned with our latest blog updates. 

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Four Indian Start-ups Raised to Popularity on Foundation of Digital Marketing

One of the biggest challenges faced by any “Start-up” is deciding on their marketing campaign. There is an incredible burden on start-ups to make the most of marketing without compromising quality. Irrespective of what you offer and which industry they are targeting, without a clever marketing campaign, you cannot think of generating any relevant ROI.

Below listed are 4 such flourishing business and their entrepreneurial journey. They have best understood the concept of digital marketing and implemented it with highest level of perfection.  Let’s take a look:

OYO Rooms:

OYO Rooms is the Start-up that needs no introduction. Since the time of its foundation in 2013, by Ritesh Agarwal – a 21-year-old CEO, completely changed the definition of renting a hotel in India. By popularizing the budget hotels and guesthouses on social and digital channels, it made a its place on the top of list.

Paytm:

Vijay Shekar Sharma Launched in August 2010. With the help of social media, Paytm has showed the most interesting brand transformation. Growth of Paytm is the best example to review the role of digital advertising. Paytm reached a vast proportion of their target audience with increased brand awareness and customer engagement to buy & sell products through website. The success is attributed directly to the use of social media and of course YouTube.

Quikr:

India’s online classified ad world got serious shape-up in hands of Pranay Chulet, Mumbai based CEO since its inception in 2008. Some even call it “The Indian Craigslist” with the smart pace it has revolutionized the digital space. Initially started with a broad focus on consumer transactions, it is now biggest fastest and cheapest buying and renting platform. Within this, you can easily buy/sell/rent/find things across a variety of categories, digital marketing has just become a medium for people to be connected with this website.

Jawed Habib:

Jawed Habib is today a well-known figure in the beauty business. He is the man who shaped its brand credibility using supremely interactive digital marketing on social platforms. Jawed has in his own unique way glamourized the hair salon to reach the targeted audience. He setup 50 salons across different cities of India in the first five years, and focused on robust marketing through social channels like Facebook, Instagram and YouTube.  Despite the meteoric growth, Javed still calls himself the local barber from Delhi.

Key Takeaway:

For aforementioned companies, Digital Marketing services have been the perfect ingredient towards building brand credibility. By utilizing the social media, channels and optimizing digital marketing tools these 4 start-ups have magnificently influenced the buying decision of customers. They have touched the deep-founded desires of the customers by engaging them continuously in their brand without burning a hole in their pockets.

Read also : Top 5 reasons to hire an SEO Expert Today to Streamline Your Online Marketing Plans

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