One
of the biggest challenges faced by any “Start-up” is deciding on their
marketing campaign. There is an incredible burden on start-ups to make the most
of marketing without compromising quality. Irrespective of what you offer and
which industry they are targeting, without a clever marketing campaign, you
cannot think of generating any relevant ROI.
Below listed are 4 such flourishing business and their
entrepreneurial journey. They have best understood the concept of digital
marketing and implemented it with highest level of perfection. Let’s take a look:
OYO Rooms:
OYO
Rooms is the Start-up that needs no introduction. Since the time of its
foundation in 2013, by Ritesh Agarwal – a 21-year-old CEO, completely
changed the definition of renting a hotel in India. By popularizing the budget
hotels and guesthouses on social and digital channels, it made a its place on
the top of list.
Paytm:
Vijay
Shekar Sharma Launched in August 2010. With the help of social media, Paytm has
showed the most interesting brand transformation. Growth of Paytm is the best
example to review the role of digital advertising. Paytm reached a vast
proportion of their target audience with increased brand awareness and customer
engagement to buy & sell products through website. The success is
attributed directly to the use of social media and of course YouTube.
Quikr:
India’s
online classified ad world got serious shape-up in hands of Pranay Chulet, Mumbai
based CEO since its inception in 2008. Some even call it “The Indian Craigslist”
with the smart pace it has revolutionized the digital space. Initially started
with a broad focus on consumer transactions, it is now biggest fastest and
cheapest buying and renting platform. Within this, you can easily buy/sell/rent/find
things across a variety of categories, digital marketing has just become a
medium for people to be connected with this website.
Jawed Habib:
Jawed
Habib is today a well-known figure in the beauty business. He is the man who
shaped its brand credibility using supremely interactive digital marketing on
social platforms. Jawed has in his own unique way glamourized the hair salon to
reach the targeted audience. He setup 50 salons across different cities of
India in the first five years, and focused on robust marketing through social
channels like Facebook, Instagram and YouTube. Despite the meteoric growth, Javed still calls
himself the local barber from Delhi.
Key Takeaway:
For aforementioned
companies, Digital Marketing services have been the perfect ingredient towards
building brand credibility. By utilizing the social media, channels and optimizing
digital marketing tools these 4 start-ups have magnificently influenced the
buying decision of customers. They have touched the deep-founded desires of the
customers by engaging them continuously in their brand without burning a hole
in their pockets.
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